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Name a champion of the cause. Enlist a top executive to make Core Values his or her personal issue to support, promote, and blatantly mention them at every opportunity.
Remind managers and officers to refer to and reinforce the company's Core Values in meetings and gatherings.
Name an ethics officer. Identify a respected person to be the official guardian, representative, and keeper of the company's Core Values.
Write and disseminate a policy containing the Core Values. Deliver it through official channels. Make clear that it is to be highly valued and a reference for individual behavior.
Support your company's values with a system of rewards and sanctions. Encourage employees to conduct business with those values in mind. Give constructive feedback, recognizing, and encouraging adherence to Core Values.