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Goals should be realistic and measurable, with incremental steps if necessary. Two vital elements for creating a measurable goal:
A clearly defined result or target
Specific actions to take to get there
The last goal, making Employee of the Month, is halfway there. The result of this goal is clearly defined, but what specific actions would someone need to take to win this award?
In addition to having a clear target and measurable steps, each and every step needs to have a deadline, or a start date. So not only will you have a specific action that needs to be completed, but now you also have a date to begin or to gauge progress. In the case of a deadline, it will either be done by that date or not. Measuring becomes very simple.